Pepsi Number Fever: The Most Catastrophic Marketing Campaign in the Philippines (1992)

Have you ever been “349ed”? Have you heard of this Filipino slang before? Its origin story was due to a marketing blunder—one that would be the deadliest in history.  Pepsi launched “Number Fever” in 1992, a lottery game that a lot of Filipinos hoped to win because it was a chance to become a millionaire. The correct 3-digit number combination on their Pepsi bottle cap would be the financial miracle to their woes. However, Pepsi mistakenly printed 800,000 winning caps, leading to lawsuits, riots, and deaths. For any collaboration, brand partnership, and campaign run inquiries, e-mail us at info@thepodnetwork.com.Enjoy a good game of BingoPlus! — the first online poker casino in the Philippines. Licensed by Pagcor. Get it at Google Play and App Store, or visit www.bingoplus.com. Gaming is for 21-year-olds and above only. Gambling can be addictive know when to stop.CONNECT WITH US▸ https://linktr.ee/phmurderstoriesHere are links to our social media accounts, case photos, episode notes, and sources!YOUTUBE▸ www.youtube.com/phmurderstories DISCORD SERVER▸ https://bit.ly/3n38Tuh IG CHANNEL▸ https://ig.me/j/AbaOmN2HytgKay0F/ SUPPORT OUR SHOW ON PATREON▸ www.patreon.com/phmurderstories   Hosted on Acast. See acast.com/privacy for more information.