Seth Godin's Anti-Spam Playbook: Be Awesome

Marketing visionary Seth Godin explains how the Internet got hijacked by an attention-stealing spam economy that keeps us in an endless loop of badly targeted marketing. Godin's anti-spam playbook: demand companies earn your attention with awesomeness, and break the digital slop loop that broke the Internet. Learn more about your ad choices. Visit megaphone.fm/adchoices...