He Made The Biggest Marketing Fail In History - The Todd Davis LifeLock Story
October 22, 2025 2:27pm
9:00
0Todd Davis, the co-founder and CEO of LifeLock, became famous in 2007 for publicly displaying his real Social Security number in ads to prove confidence in his company’s identity-theft protection service. But the stunt backfired when his identity was stolen at least a dozen times, exposing flaws in LifeLock’s system.
Episode Details
Duration:9:00
Published:October 22, 2025 2:27pm
File Size:8.2 MB
Type:audio/mpeg
About This Episode
Todd Davis, the co-founder and CEO of LifeLock, became famous in 2007 for publicly displaying his real Social Security number in ads to prove confidence in his company’s identity-theft protection service. But the stunt backfired when his identity was stolen at least a dozen times, exposing flaws in LifeLock’s system....
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